Face Your Insanity

Face your insanity

For the promotion of Ubisoft’s Far Cry 3 game, together with B-Reel London we created an app to help you discover your insanity!

By recording yourself saying the phrase ‘What does true insanity feel like’ the app allows players to enter into a bizarre and offensive conversation with an insane version of themselves. The voice recording is extracted from the video and analysed to allow individual video clips to be produced for each phoneme group. By using voice recognition software the player can dictate the path of the conversation depending on their answers.