Desire: A Retail Revolution

Working with The Valley Group we built a ‘personal shopping assistant’ to alert shoppers to the latest deals around them. Using Bluetooth LE and iBeacon technology, the app will notify you when you come into proximity of a Desire beacon.

To accompany the app we developed a suite of Campaign Management tools allowing brands to easily manage a large number of campaigns and messages in one place. This enables them to push targeted messages and offers to customers interested in particular brands at the most relevant point of their shopping journey.